Seguin starts to seep into New England culture

Seguin surprises a fan in Wilmington

Many of you have already seen the commercials during Bruins telecasts on NESN.

Well, today Dunkin’ Donuts officially named Boston rookie phenom Tyler Seguin as a company spokesperson.

The company announced in a press release that:

“As part of the deal, Seguin will play a starring role in “Caught Cold,” Dunkin’ Donuts’ new season-long iced coffee marketing initiative. “Caught Cold” rewards New England consumers who are “caught” drinking Dunkin’ Donuts Iced Coffee. Every Tuesday throughout the 2010-11 NHL season, the Bruins street team will traverse the region on a mission to find and instantly reward customers spotted drinking Dunkin’ Donuts Iced Coffee with two tickets to an upcoming Bruins home game at the TD Garden. Dunkin’ Donuts will give away more than 400 Bruins tickets, team gear and Dunkin’ Donuts gift cards through the program.”

As if his speed, offensive skills and youthful good looks weren’t enough to win over the Boston fans, now Seguin will be financially tied to the region’s favorite coffee stop. The Canadian-born forward and No. 2 overall pick in last June’s draft is now a Dunkin’ convert. I wonder if Tim Horton’s knows about this.

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