It wasn’t enough that the Bruins improved to 7-1 in their last eight games with their victory over Philadelphia last night in Game 3 of their Eastern Conference semifinal series with the Flyers.
They also had to go and beat the Celtics.
Amazingly, the Bruins trumped their TD Garden co-tenants, who played in Miami Tuesday night, in the ratings game.
The Boston market received an 11.76 household rating for Game 3, which is the market’s highest local rating ever for an NHL game on VERSUS. The Bruins’ win over the Flyers earned a higher rating in Boston than that Celtics-Heat game on TNT Tuesday (11.1).
The game was also up 47 percent from the Bruins’ 2010 semifinal exclusive three-game average in the market on VERSUS (7.98, also against Philadelphia) and up 3 percent from Game 2 of the series this year on VERSUS (11.39).
VERSUS was the No. 1 rated network overall in Boston during the time period.
Obviously the Bruins are capturing the hearts and imaginations of the fans in this region. Now if VERSUS could just get on the air in hotel rooms.